Episode Overview

"Define your vision early on and make it as big as you want it to be. Don't kind of skimp on the vision. Like, really dream. Where can this go? What do I want this to look like? Because that kind of becomes your edge of possibility. So let that happen, because then all of your decisions are guided towards that, and if you shortchange it early on, then you're going to make decisions that can't reach its full potential."

In episode thirty-nine, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of Vizer. Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities. She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing. If you are intrigued by the possibility of unlocking in-store intelligence, check out this episode!

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