In 2014, The New Primal was a new client that put Accountfully on the inventory client map, a very fitting first time guest for the new inventory business-focused podcast.

The New Primal started out of a passion for Paleo and making beef jerky. Jason didn’t have a background in CPG; he would bring his homemade beef jerky into the office, and soon after, co-workers started requesting orders. The brand extended into condiments by accident, and has grown from Jason making beef jerky from home to the number one selling BBQ sauce, wing sauce, and marinade in Whole Foods. It has been an evolution.