In episode sixteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder and CEO of Ritual Beverage Company, David Crooch.  He tells us why (and how) he and his cofounder - two cocktail enthusiasts - decided to launch a non-alcoholic beverage company; from initial conversation, to award winning non-alcoholic Tequila.  On the CPG business side, we take a journey through his detailed sales channel strategy and learn how he manages and plans for the margins of each. This is a robust episode full of inventory management and small business development knowledge-sharing that you don’t want to miss.

Additional Resources/ Further Reading:

• Download The Inventory Handbook eBook 
• Accounting Advice:  inventory management tips for food entrepreneurs
• Read more about the inventory management systems mentioned in the episode

Where to Find and Learn More About Ritual Zero Proof:

• Store Finder
• Product FAQs
• Cocktail recipes from the nation's most talented Mixologists
• List of products available
• Read the Ritual Beverage Blog